The Story of one

If there is one message that keeps popping up in current theories on presentations and getting your message out, it's "Make it personal." It turns out that research backs that up as well. Psychology Today posted an article by David Ropeik titled "Statistical Numbing: Why Millions Can Die and We Don't Care" that explores some of the research being done.

Here are some links to the studies mentioned in the article:

The ‘‘Identified Victim’’ Effect: An Identified Group, or Just a Single Individual?

by TEHILA KOGUT* and ILANA RITOV, Hebrew University, Jerusalem, Israel

"If I look at the mass I will never act": Psychic numbing and genocide"

by Paul Slovic